Ezelle
Let your lifestyle grow
![Ezelle Apartments - Let Your Lifestyle Grow](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-hero-2.jpg)
![Ezelle Apartments - Let Your Lifestyle Grow](https://helloprismatic.com/wp-content/uploads/2023/11/Mobile-hero-1.jpg)
Summary
Ezelle was our first project for the developer, Ram Realty Advisors, and their property management team at Bozzuto. What started with facilitating a multidisciplinary place branding charrette with all project co-creators culminated in the formation of a novel name, comprehensive place brand, creative campaign, marketing materials, and social media marketing services.
Client
Ram Realty Advisors
Industry
Location
Orlando, FL
Project Team
Website
Services
![Ezelle Apartments - Let Your Lifestyle Grow Place Branding by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-logo-or-testimonial.jpg)
place branding and visuals
The name Ezelle was inspired by the deep legacy of the area’s citrus-growing families and the fresh zeal for the identity of the Orlando–Four Corners area as an exciting “live like you’re on vacation” destination. The logo features an abstract citrus slice detail that represents the segments of residents’ lives, with all pieces coming together to create a unified whole. The campaign’s tagline celebrates the promise of the divergent lifestyle pursuits of the local area and the citrus grove lineage of the site.
![Ezelle Apartments - Place Branding and Website Design by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-Secondary-hero-1280x800.png)
![Ezelle Apartments - Brand Guidelines by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-Image-6-1-640x400.jpg)
brand guidelines
![Ezelle Apartments - Stationery Set by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-Image-2-2-640x400.jpg)
stationery set
![Ezelle Apartments - Business Cards by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-Image-7-1-640x400.jpg)
business cards
![Ezelle Apartments - Fence Screen Signage by Prismatic](https://helloprismatic.com/wp-content/uploads/2023/11/Desktop-Image-3-1-640x400.jpg)