Ezelle
Let your lifestyle grow
Summary
Ezelle was our first project for the developer, Ram Realty Advisors, and their property management team at Bozzuto. What started with facilitating a multidisciplinary place branding charrette with all project co-creators culminated in the formation of a novel name, comprehensive place brand, creative campaign, marketing materials, and social media marketing services.
Client
Ram Realty Advisors
Industry
Location
Orlando, FL
Project Team
Website
Services
place branding and visuals
The name Ezelle was inspired by the deep legacy of the area’s citrus-growing families and the fresh zeal for the identity of the Orlando–Four Corners area as an exciting “live like you’re on vacation” destination. The logo features an abstract citrus slice detail that represents the segments of residents’ lives, with all pieces coming together to create a unified whole. The campaign’s tagline celebrates the promise of the divergent lifestyle pursuits of the local area and the citrus grove lineage of the site.
brand guidelines
stationery set
business cards
