Launching Central Florida’s industry cluster initiative

Cenfluence - Central Florida Cluster Initiative banner Cenfluence - Central Florida Cluster Initiative banner


Cenfluence was established by Orange County Government and the Florida High Tech Corridor to stimulate and diversify Central Florida’s economy. As a new economic development initiative with ambitious, global-reaching objectives, a distinct name, brand strategy, and integrated marketing strategy were needed to attract members and collaborators. Within months of launching the new brand and marketing, we reached the initial cluster member target goal. With the success of its initial launch, Cenfluence has recently expanded, welcoming a new fifth cluster (Semiconductors) as part of a unified effort involving the Orlando Economic Partnership and Osceola County.

The mission of Cenfluence is to unite industry clusters and catalyze cross-industry collaboration to propel them beyond our geographic borders so they can magnetize national and international partnerships and commerce for the benefit of our region.

By definition, confluence is the act or process of merging. The name we conceived includes a spin on confluence and also evokes the influence that this cluster initiative will have on Central Florida’s economy and reputation. The Cenfl replaces Confl to celebrate Central Florida.

The naming behind Cenfluence - Confluence Influence Central Florida

name concept + trademark research

A breakdown of the naming and branding process behind Cenfluence
Cenfluence Brand Guidelines

brand guidelines

Cenfluence Website Design by Prismatic


Cenfluence Business Cards designed by Prismatic Branding Agency in Orlando

business cards

Print Design by Prismatic Agency in Orlando

marketing collateral

Printed marketing collateral for Cenfluence by Prismatic
Large format print displays for tradeshows by Prismatic

tradeshow display signage

Cenfluence LinkedIn page branded by Prismatic

social media branding

Social Media Marketing Graphics created by Prismatic for Cenfluence

social media graphics + content

Cenfluence Collisions Email Marketing Campaign by Prismatic

collisions email marketing design