In 2007, the iPhone entered the world. And so did Susan Campos at Prismatic. I’m not saying those two events are directly related … but I will say both made life smarter, faster, and infinitely more interesting around here. And the way Susan entered was a pretty novel experience in its own right. She was…
Why 97% of Our Business Comes from Referrals—And How We Keep Clients Coming Back During a recent new business meeting, we heard a too-often-repeated story. When the relationship started, they were wowed by their current agency. But soon after contracts were signed and work was underway, that original A-team was slowly replaced by the B-team:…
by John Cox, Vice President of Digital Positioning Before overseeing all things digital at Prismatic, a much younger version of me worked for a certain vacation destination helmed by a well-known murine mascot. There are so many stories from that chapter of life—some hilarious, others shocking, and sometimes cringe-worthy, including an anecdote involving a grating…
by Stephanie Darden Bennett, President and Chief Creative Officer 20 years ago, Prismatic was born. In 2002, Prismatic was launched as a branding and graphic design agency. Our first project: a mural inside of the Sandcastle Learning Center. Our second: point of sales displays and packaging for a local Sobik’s Subs franchisee. Our third: textbook…
Places live. Grow. Stumble. Rise. And even dream. This is where place branding–or as we call it, place whispering–begins. The vital thread running through the fabric of every vibrant place is a strong brand that could not possibly be for anyplace else because it is rooted in authenticity. It’s born from its intrinsic vibe. And…
