downtown orlando: turn up downtown campaign

Turning up summertime leisure visitation in downtown Orlando

Turn Up Downtown Campaign Turn Up Downtown Campaign


After a delayed launch due to the pandemic, the Turn Up Downtown campaign became mission critical as we sought to amplify visitation of downtown’s businesses and novel experiences to boost economic vitality. The campaign delivered, resulting in triple-digit website visitation growth and shifting visitor interest to leisure-oriented content including “fun,” “events,” and “nightlife.”


City of Orlando Downtown Development Board



Orlando, FL

Project Team

When working with Prismatic, they feel like an extension to your team. The team is always accessible and very responsive. Additionally, their creativity generates impressive results. We view our relationship with Prismatic as positive, strategic, and collaborative.

Thomas Chatmon

Executive Director

Turn Up Downtown – Summer Campaign

airport signage

Marketing booklet

crossword puzzle

billboard design

social media ads

full page editorials