What they do is so much more than analytics. The plus in the logo mark pays homage to creating value, increasing profitability, and activating positive outcomes – all made possible by their trusted team who knows how to find the truth in numbers.
Work
Revenue Management Solutions
Rebranding and positioning a restaurant industry analytics firm for global domination
Summary
Revenue Management Solutions (RMS) transitioned from its original founders to new, internally grown leadership and with the change in ownership came the need to regroup, recalibrate, and relaunch with a brand that keeps pace with the competitive landscape and tells the story of what makes this team of analytics experts the world’s best team for restaurants of all shapes, sizes, and international flavors.
RMS has the ability to simplify, analyze, and interpret the complex while revealing immense value for the clients they serve. Our strategy in the rebranding of their firm followed suit, focusing on distilling the complex nature of their industry and capabilities into a clean, minimalistic mark, dynamic web presence, and communication platform that honors the spirit of their brand promise.
Client
Revenue Management Solutions
Industry
Location
Tampa, London, Paris, Singapore, Tokyo
Project Team
Partners
Services
visual rebrand
key messaging
As part of the brand communication platform, key messages were developed to unlock their brand promise then activated through bold graphics nuanced with analytical elements.
revenuemanage.com
With the brand forged, our efforts shifted to developing a new responsive website for the firm that would enable seamless language translations for its global audience and a user-friendly content management system (CMS). Since its launch, website traffic has increased 35% and pages per session increased by 15%.
