Work

Revenue Management Solutions

rebranding and positioning a restaurant industry analytics firm for global domination

Summary

Revenue Management Solutions (RMS) transitioned from its original founders to new, internally grown leadership and with the change in ownership came the need to regroup, recalibrate, and relaunch with a brand that keeps pace with the competitive landscape and tells the story of what makes this team of analytics experts the world’s best team for restaurants of all shapes, sizes, and international flavors.

RMS has the ability to simplify, analyze, and interpret the complex while revealing immense value for the clients they serve. Our strategy in the rebranding of their firm followed suit, focusing on distilling the complex nature of their industry and capabilities into a clean, minimalistic mark, dynamic web presence, and communication platform that honors the spirit of their brand promise.

Client

Revenue Management Solutions

Industry

Location

Tampa, London, Paris, Singapore, Tokyo

Project Team

  • Stephanie Darden Bennett
  • John Cox
  • Georgieanna Gross
  • Susan Campos

Partners

visual rebrand

What they do is so much more than analytics. The plus in the logo mark pays homage to creating value, increasing profitability, and activating positive outcomes – all made possible by their trusted team who knows how to find the truth in numbers.

key messaging

As part of the brand communication platform, key messages were developed to unlock their brand promise then activated through bold graphics nuanced with analytical elements.

revenuemanage.com

With the brand forged, our efforts shifted to developing a new responsive website for the firm that would enable seamless language translations for its global audience and a user-friendly content management system (CMS). Since its launch, website traffic has increased 35% and pages per session increased by 15%.