Architectural banners line the exterior facade and when viewed at a precise angle, align to form a continuous maze pattern inspired by the logo mark.
Helping a mid-rise downtown Orlando apartment rise high above the rest
As the apartment market in Orlando began growing exponentially, NORA emerged in Downtown Orlando’s new North Quarter district with 246 apartments and ground floor retail. Prismatic‘s charge: distinguish NORA (North ORAnge) as downtown’s sophisticated urban lifestyle destination and position the development to attract retail interest. Sleek, sexy, and smart—the identity for NORA rests upon an iconic foundation that propels all facets of the place branding campaign.
Our multifamily place branding and marketing strategy involved a monumental shift away from typical go-to print and pay-per-click advertising sources and instead, investments within social media, guerilla marketing, and brand activation elements such as graphic T-shirts and custom kick-bikes that were seen around town, as well as campaign creative that featured slices of downtown life with everyday Orlandoans.
Within 11 months of launching the campaign, NORA was 100% leased and their social media channels led the market in social following by triple that of its closest competitor.