Architectural banners line the exterior facade and when viewed at a precise angle, align to form a continuous maze pattern inspired by the logo mark.
helping a mid-rise apartment rise high above the rest
As the apartment market in Orlando began growing exponentially, Nora emerged in Downtown Orlando’s new North Quarter district with 246 apartments and ground floor retail. Our charge: distinguish NORA (North ORAnge) as downtown’s sophisticated urban lifestyle destination and position the development to attract retail interest. Sleek, sexy, and smart – the identity for NORA rests upon an iconic foundation that propels all facets of the place branding campaign.
Our place branding and marketing strategy involved a monumental shift away from typical go-to advertising sources and instead, investments within social media initiatives, guerilla marketing, and brand activation elements such as graphic Ts and custom kick-bikes that were seen around town, as well as campaign creative that featured slices of downtown lifestyle with everyday Orlandoans.
Within 11 months of launching the campaign, Nora was 100% leased and their social media channels led the market in social following by triple that of its closest competitor.