Work

NORA

helping a mid-rise downtown Orlando apartment rise high above the rest

NORA downtown Orlando apartments header image by Prismatic Orlando marketing agency NORA downtown Orlando apartments header image by Prismatic Orlando marketing agency

Summary

As the apartment market in Orlando began growing exponentially, NORA emerged in Downtown Orlando’s new North Quarter district with 246 apartments and ground floor retail. Prismatic‘s charge: distinguish NORA (North ORAnge) as downtown’s sophisticated urban lifestyle destination and position the development to attract retail interest. Sleek, sexy, and smart—the identity for NORA rests upon an iconic foundation that propels all facets of the place branding campaign.

Our multifamily place branding and marketing strategy involved a monumental shift away from typical go-to print and pay-per-click advertising sources and instead, investments within social media, guerilla marketing, and brand activation elements such as graphic T-shirts and custom kick-bikes that were seen around town, as well as campaign creative that featured slices of downtown life with everyday Orlandoans.

Within 11 months of launching the campaign, NORA was 100% leased and their social media channels led the market in social following by triple that of its closest competitor.

Client

GDC Properties

Industry

Location

Orlando, FL

Project Team

building detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

environmental brand infusion

Architectural banners line the exterior facade and when viewed at a precise angle, align to form a continuous maze pattern inspired by the logo mark.

brochure detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

direct mail

A custom direct mailer was developed and targeted to renters within existing downtown apartment communities. Once opened, the mailer became a poster featuring coupons to local retailers and restaurants developed specifically for the direct mail campaign, enabling prospects to explore and enjoy NORA's neighborhood experiences.

map detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

live in the center of it all

NORA's home, the North Quarter District in downtown Orlando, was a brand new area with little recognition. A graphic abstract map was developed to visually communicate its novel position—in the middle of all of downtown's established areas.

brochure detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

marketing collateral

social media campaign

social media detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency
website detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

website

While the original 2014 website has since been upgraded and replaced by NORA's new owner, we welcome you to check out their fabulous downtown Orlando apartments »

booklet detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

seller booklet

photo shoot detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

photography

t-shirt detail - NORA downtown Orlando apartments - branding by Prismatic Orlando marketing agency

T-shirt design