Architectural banners line the exterior facade and when viewed at a precise angle, align to form a continuous maze pattern inspired by the logo mark.
Work
NORA
Helping a mid-rise downtown Orlando apartment rise high above the rest
Summary
As the apartment market in Orlando began growing exponentially, NORA emerged in Downtown Orlando’s new North Quarter district with 246 apartments and ground floor retail. Prismatic‘s charge: distinguish NORA (North ORAnge) as downtown’s sophisticated urban lifestyle destination and position the development to attract retail interest. Sleek, sexy, and smart—the identity for NORA rests upon an iconic foundation that propels all facets of the place branding campaign.
Our multifamily place branding and marketing strategy involved a monumental shift away from typical go-to print and pay-per-click advertising sources and instead, investments within social media, guerilla marketing, and brand activation elements such as graphic T-shirts and custom kick-bikes that were seen around town, as well as campaign creative that featured slices of downtown life with everyday Orlandoans.
Within 11 months of launching the campaign, NORA was 100% leased and their social media channels led the market in social following by triple that of its closest competitor.
Client
GDC Properties
Industry
Location
Orlando, FL
Project Team
environmental brand infusion
direct mail
A custom direct mailer was developed and targeted to renters within existing downtown apartment communities. Once opened, the mailer became a poster featuring coupons to local retailers and restaurants developed specifically for the direct mail campaign, enabling prospects to explore and enjoy NORA's neighborhood experiences.
live in the center of it all
NORA's home, the North Quarter District in downtown Orlando, was a brand new area with little recognition. A graphic abstract map was developed to visually communicate its novel position—in the middle of all of downtown's established areas.
marketing collateral
social media campaign
website
While the original 2014 website has since been upgraded and replaced by NORA's new owner, we welcome you to check out their fabulous downtown Orlando apartments »
seller booklet
photography
