Project DTO - Advancing Downtown Orlando

A planning process becomes an award-winning, magnetic, pride-inducing community engagement activation

Print materials for Project DTO 10 vision themes Print materials for Project DTO 10 vision themes


Project DTO – Advancing Downtown Orlando, was a comprehensive visioning process to formulate the next chapter of downtown Orlando’s evolution. As the project consultant responsible for creating and activating the public engagement and marketing strategies, our mission was to create meaningful ways for the community to contribute to the process and ultimately co-create the Vision Plan.

By forging a complex, high-touch strategy involving fun, unique opportunities for individuals to share their personal aspirations and experiences, we were successful in shaping a monumental citizen-led visioning process for downtown Orlando. Over the course of the 8-month public engagement phase, we succeeded in engaging more than 6,600 Orlandoans who contributed ideas and feedback that ultimately forged the Vision Plan.


City of Orlando Downtown Development Board



Downtown Orlando, FL

Project Team

Two page brochure spread this vision was co-created by 6,100+ orlandoans

marketing booklet

closeup of brochure spread for Project DTO

marketing booklet

Print page featuring STEAM breakdown science technology engineering art math

marketing booklet


three circles overlayed on water in Orlando Florida