Work

Project DTO - Advancing Downtown Orlando

a planning process becomes an award-winning, magnetic, pride-inducing community engagement activation

Summary

Project DTO – Advancing Downtown Orlando, was a comprehensive visioning process to formulate the next chapter of downtown Orlando’s evolution. As the project consultant responsible for creating and activating the public engagement and marketing strategies, our mission was to create meaningful ways for the community to contribute to the process and ultimately co-create the Vision Plan.

By forging a complex, high-touch strategy involving fun, unique opportunities for individuals to share their personal aspirations and experiences, we were successful in shaping a monumental citizen-led visioning process for downtown Orlando. Over the course of the 8-month public engagement phase, we succeeded in engaging more than 6,600 Orlandoans who contributed ideas and feedback that ultimately forged the Vision Plan.

Client

City of Orlando Downtown Development Board

Location

Downtown Orlando, FL

Project Team

  • Trinity Tesler
  • Stephanie Darden Bennett
  • Susan Campos
  • Ashley Heafy

marketing booklet

marketing booklet

marketing booklet

infographics