Prismatic Celebrates its 19th year and names John Cox as Partner
Giving back is a way of life at Prismatic. And when we say give back, what we really mean is that we roll up our sleeves, unleash our creative minds, and produce the kind of branding and marketing work for non-profits that many could never afford to secure on their own.
We donate services because writing a check is transactional. It’s unemotional. And we’re in it to tangibly help by making deep investments in causes that have lasting effects.
In 2008, we decided to convert what had been random pro bono service donations into a business-driven initiative to organize, amplify, and increase our collective impact. Our Greater Good Initiative (>GOOD) was born. Today, patronage powers our philanthropy by allowing us to donate 20% of our profits to non-profits in the form of in-kind services.
For every dollar we make in profit, 20 cents is donated back out in the form of creative services to a diverse array of causes and organizations.
One example of >GOOD in action is our continued support and work with the National Birth Equity Collaborative (NBEC).
In August of 2021, Prismatic launched an updated visual brand and expanded website for this non-profit whose mission is to illuminate and combat the increasing mortality rates among Black mothers and their babies.
One more reason why Prismatic donates services instead of cutting checks is that when we take on a cause or an organization, we research, learn, understand, and then champion their causes. There is a deeper connection made with the causes we are working to support when we are building and creating together. NBEC is a prime example of this. By working with their team, we know that Black women are dying at 2.5 times the rate of their white counterparts and we can share this information and the purpose of birth equity with others.
We become more than donors.
We become champions of their cause, and the work we produce empowers their reach, enables them to teach others, and generates more champions who want to make this world a better place.