Giving back is a way of life at Prismatic. And when we say give back, what we really mean is that we roll up our sleeves, unleash our creative minds, and produce the kind of branding and marketing work for non-profits that many could never afford to secure on their own. 

We donate services because writing a check is transactional. It’s unemotional. And we’re in it to tangibly help by making deep investments in causes that have lasting effects.

In 2008, we decided to convert what had been random pro bono service donations into a business-driven initiative to organize, amplify, and increase our collective impact. Our Greater Good Initiative (>GOOD) was born. Today, patronage powers our philanthropy by allowing us to donate 20% of our profits to non-profits in the form of in-kind services.

For every dollar we make in profit, 20 cents is donated back out in the form of creative services to a diverse array of causes and organizations.

But the real power of >GOOD is not only in what we give. It is in what our partners are able to become because of it.

With WUCF, >GOOD in-kind donated services helped amplify the rebrand and elevate the scope of what could be achieved, proving that when purpose meets powerful creative, the result can reach far beyond the limits of a conventional budget. For a public media organization centered on changing lives, that amplification matters. WUCF unveiled its renewed brand in February 2025 as a bold expression of its mission to inspire, connect, and serve the community.

With Winter Park Health Foundation, >GOOD funding supplemented both the rebranding and website budgets, helping move the work from necessary to more fully realized. For an organization that has invested more than $132 million in community health and continues to position itself “well into the future,” that extra support helped create a brand and digital presence with greater clarity, resonance, and reach.

At Prismatic, we choose to invest through our craft instead of cutting checks. Because when we partner with organizations in this way, we do more than support them—we step into their story. We become champions of their brand, helping shape work that creates lasting impact, strengthens their future, and sends meaningful ripple effects outward.

There is a different kind of connection when you build something together.

We become more than donors.

We become advocates for their mission—creating work that extends their reach, deepens their influence, and inspires others to join in making the world better.