A Perfect 10 NAHB Awards
UPDATE: BigSkyQuarry.com received GOLD in Best Website for a Community at the 2026 NAHB Nationals Awards.
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Not one. Not two. But a perfect 10—awards, that is.
Prismatic’s work has been honored by the National Association of Home Builders (NAHB) with one Gold and nine Silver Awards across six categories, a sweeping recognition of the creative spirit, strategic thinking, and signature place-whispering approach that guides everything we do.
This year’s competition was especially fierce. NAHB’s The Nationals℠ 2025 drew more than 1,100 exceptional entries from across the country, each meticulously reviewed by a distinguished panel of industry jurors. From this field, 325 Silver Award recipients emerged, including our very own projects.
This recognition is more than an honor. It’s an energizing, inspiring reminder of why we love the work we do and the amazing clients we do it with.
What the NAHB Awards Represent
The NAHB Nationals℠ are the homebuilding industry’s premier awards program. Along with honoring industry achievements, these awards celebrate remarkable work in nearly 70 categories—including marketing, branding, and design.
The awards we received place our projects among the top submissions in their categories.
Prismatic’s Winning Entries
This year, we were honored with one Gold Award and nine Silver Awards across six categories for three of our communities.
- Big Sky Quarry: A mixed-use destination carved into the canyon in Big Sky, Montana
- Best Logo Design
- Best Graphic Continuity
- Best 30-60 Second Commercial (Broadcast or YouTube)
- Best Website for a Community: our Gold Award winner! 🥇
- Best Social Media Campaign
- Best Email Marketing/Web Banners/Rich Media Advertising
- The Grow® Community Cookbook: A crowdsourced digital cookbook featuring cherished family recipes, handcrafted goods, and artisanal creations
- Best Social Media Campaign
- Rye Ranch®: A master-planned community rooted in land, legacy, and location in Southwest Florida
- Best Graphic Continuity
- Best Website for a Community
- Best Email Marketing/Web Banners/Rich Media Advertising
Our Approach: Place Whispering
Every place has a soul. A vibrant, distinct personality rooted in authenticity. An identity that simply could not exist anywhere else on earth.
We approach each community by listening to the land—its people, its history, and its potential. Our methodology begins with a holistic exploration, uncovering a place’s intrinsic strengths, hidden challenges, and untapped opportunities. From there, we identify the authentic attributes that make each place unmistakably itself. Because in the end, we’re not here to simply brand communities. We’re here to help them come alive.
At Prismatic, we call this place whispering. For more than 20 years, we’ve helped places find their spark, their identities, and the results have been nothing short of magical: unified, resilient, and magnetic place branding that feels both natural and inevitable.
This is our approach, and watching it come to life in every community we touch is our greatest honor. And today, we’re especially delighted to see our place whispering recognized on a national stage.
NAHB Gold and Silver Awards Spotlight: Big Sky Quarry
Carved into the canyon. Built on bedrock. Big Sky Quarry is a mixed-use destination unlike anything else in Montana: wild yet refined, rugged yet modern. Its place branding honors the landscape and lifestyle, creating a brand identity that’s undeniably Big Sky.
For Big Sky Quarry, visually rich storytelling captures the spirit of adventure and rugged allure that define Big Sky. And the results of our work to date aren’t simply surprising; they’re staggering by industry standards.
- Its website reached page one of Google search results for nearly all related queries and increased lead generation by 19% in the first 60 days of launch.
- The manifesto video immediately ignited interest, doubling leads week over week and amplifying awareness across digital channels.
- The social media campaign has generated more than 200 qualified leads with zero paid advertising behind in its first 9 weeks.
- Email campaign performance has surpassed real estate benchmarks with a 64% average open rate and 25% click rate, compared to industry averages of 19% and 2%, respectively. Delivery exceeds 99%, with zero unsubscribes.
Big Sky Quarry’s early success demonstrates the power of a well-forged identity emerging from our unique brand of place whispering.
Silver Award Spotlight: The Grow Community Cookbook
From seasonal recipes bursting with flavor to charming handmade crafts, this digital-first, crowdsourced cookbook is designed to cultivate a sense of tradition, belonging, and a more intentional way of life at The Grow, Orlando’s first agrihood.
The cookbook’s campaign, crafted to both share homemade ideas and inspire new submissions, stood out for its warm, inviting storytelling, whimsical graphics, and mouthwatering imagery led by our very own teammate and food influencer, Sarah Seeds.
Launched in May 2025, the social media-based crowdsourcing campaign has generated 5,171 impressions, 314 engagements, and 16,896 reach/views within its first 5 months. It has enabled us to introduce and promote the promise of The Grow in a novel way that pushes beyond traditional marketing and advertising. With the cookbook, we are actualizing what true community looks like (and tastes like) by sharing traditions. We’re creating community before Pulte has even started building the community.
NAHB Silver Awards Spotlight: Rye Ranch
Inspired by heritage, homesteads, and homespun traditions, Rye Ranch perfectly balances timeless charm with modern, everyday comfort. Its place branding needed to honor the story of the land while remaining grounded in its legacy of community.
Here, cohesive identity restores authenticity to an inherited brand and turns history into a living invitation to belong. Stunning graphics are aligned across multiple stories and touchpoints, reflecting its deep roots and warm, welcoming ethos.
Since its launch, the website has performed exceptionally well, achieving 37,000 visits, 190 key event completions, 21% growth in lead capture, 957% increase in Google impressions, and 274% lift in click-throughs.
The Power of Partnership
No award is earned alone. Our creativity and strategy are only as strong as the partnerships behind them—collaboration with our clients and partners is what turns vision into award-winning action. One example is Rye Ranch, which was a collaboration between Prismatic and our friends (and client) OnPlace, the team leading lifestyle activation for this MPC.
There are countless talented agencies out there. What separates Prismatic is the journey. Talent is nothing without raving, referral-generating service. Success hinges on a connected relationship journey, as well as the zealous pursuit of striving to always get stronger and better at what we do and how we do it.
We are endlessly grateful to the clients who welcomed us into their communities and shared their vision. It’s an honor to bring these stories to life. And thrilling when we can share the award spotlight together.
Next Step: Stay Tuned
This is just the beginning. As we move through 2026, we remain anchored in our guiding belief: Creativity, absent strategy, is malpractice.
We’ll continue pouring our hearts—and analytics—into work we’re proud to stand behind, alongside some of the best clients in the industry. Because while awards are an incredible recognition, they’re not our end goal.
The real win is creating work that drives measurable impact long after the applause fades.
