Discover Downtown

An immersive space where locals and visitors can discover downtown Orlando

A merchandise shop at Downtown Orlando's redesigned Information Center Wall Mural at Downtown Orlando's information center


What started as a minor “reskin” of the existing downtown Orlando information center evolved into a vivid revolving door of experiences, locally made goods, and ideas for amplifying time spent in #DTO. Discover Downtown opened to rave reviews, landing on Orlando Weekly’s  list of “100 Things You Must Do in Orlando” and was awarded a Golden Brick Award for Redesign + Renovation.


Downtown Development Board/Community Redevelopment Agency



Orlando, FL

Project Team

The Prismatic team is never at a loss for ideas. The outcome is a totally reimagined, engaging, and interactive visitor experience, which has resulted in rave reviews and increased foot traffic in the space.

Thomas Chatmon

Executive Director

Discover Downtown - Door Graphics
A yellow wall with hello in a number of different languages
Information Desk in Downtown Orlando's information center
Color Our City Beautiful – Interactive Mural
Discover Downtown – Color Our City Beautiful
Discover Downtown – Circular Signage Display
Discover Downtown – Wall Mural