BRIDG

Rebrand of the most advanced microelectronics fabrication facility in the western hemisphere

Originally known as ICAMR, the International Consortium for Advanced Manufacturing Research struggled to build brand equity globally within their industry, and at home, with regional stakeholders and the general public. ICAMR included words that alienated certain target customer segments while the obtuse value proposition rendered marketing efforts challenging.

The rebranding effort by Prismatic was fueled by extensive stakeholder interviews, competitive profiling, cross-disciplinary team brainstorms, industry research, and ultimately distilling their mission down to its most basic promise: they are connecting ideas with industry to spark tomorrow’s next nanotechnology innovations.

BRIDG, Bridging the Innovation Development Gap was born, and today success is measured with an ever-growing roster of national and international partners.